The work expanded into an identity refinement. The horizontal logo was refined for improved balance, hierarchy, and visual flow, while a new vertical version increased flexibility across mediums. Typography was refined by pairing Metropolis with the existing MECHA CORE type, improving legibility and brand strength while maintaining a modern, forward-looking tone without leaning into sci-fi clichés.
Color exploration drew inspiration from traditional metal forging. Fiery orange and red tones referenced the craft and heat behind the traditional manufacturing process, reinforcing Machina as a modern robotic craftsman rooted in industrial tradition.
This work is currently in conceptual stage.
