19 years across brand identity, campaigns, and production. I set the direction, and I can still make the work myself.
ARCHIVE // SELECTED WORKS BELOW
I’ve spent 18 years leading brand and creative direction, and the work starts with the business: what it needs to say, who needs to hear it, and what’s in the way. The visual comes after that. I stay hands-on through production, because that’s where good concepts usually get watered down, and I’d rather catch it myself than explain it later.
No. 01
Bringing clarity and momentum to a complex global brand rollout.
No. 02
Elevating a global industrial manufacturing brand for the North American market.
Building a credible brand system for a technical, science-driven company.
Every project starts with the business problem, not just a mood board. The visual direction is the answer rather than the starting point.
Having the right people in place from the beginning is crucial. Whether supervising or producing, I stay close enough to protect quality from concept to execution.
Brand systems should hold up across teams, channels, and years, not just survive a single campaign cycle.
Open to full-time, fractional, and consulting engagements. If you’re building a brand that deserves more than a good logo, or you have an established brand that needs some polish and direction, we should talk.
