Brand and creative leadership for complex businesses

Nearly 20 years of brand and creative direction across a wide range of industries including the complex, technical, and B2B work many creative directors avoid.

ARCHIVE // SELECTED WORKS BELOW

Who I am

For 19 years I've led branding and creative direction for companies where the hardest part isn't making something look good, it's making something complicated make sense. My approach starts with the business problems and pain points, not the visual, and stays hands-on through the execution so quality doesn't erode between the concept and the delivery.

+ SELECTED WORK

No. 01

ENTERPRISE ROLLOUT

Zebra Technologies

Bringing clarity and momentum to a complex global brand rollout.

No. 02

INDUSTRIAL/B2B

MISUMI USA

Elevating a global industrial manufacturing brand for the North American market.

No. 03

TOP LEVEL BRANDING

Dober

Building a credible brand system for a technical, science-driven company.

How I work

No. 01

Strategy first

Every project starts with the business problem, not just a mood board. The visual direction is the answer rather than the starting point.

No. 02

Hands-on leadership

Having the right people in place from the beginning is crucial. Whether supervising or producing, I stay close enough to protect quality from concept to execution.

No. 03

Built to last

Brand systems should hold up across teams, channels, and years, not just survive a single campaign cycle.

+ WHAT CLIENTS & EMPLOYERS SAY

Peter Ribolzi
Creative Director, Zebra Technologies
David Dames
Project Manager, Zebra Technologies
George Gulu
Marketing Director, Dober
Carlicia Layosa
Marketing Automation Manager, MISUMI USA

Organizations I’ve Proudly Served

From billion-dollar B2B brands to scrappy startups, I’ve helped diverse teams connect with clarity and confidence.

Because your business deserves more than "SAFE"

Words from people I didn't bribe

Just honest takes from smart people who’ve seen me in action.

PORTFOLIO