Authentic branding.
No fluff. All Firepower.

Rebrand or revolution, I help companies translate their story into bold, strategy-driven design that connects, converts, and cuts through the noise.

Who I Am

I’m Matthew Mark McMaster—Creative Director, brand strategist, and unapologetic black sheep.

For 18+ years, I’ve built distinctive brands with brains, backbone, and bold design. I’ve helped companies turn scattered ideas into smart, strategic design that cuts through the noise and drives results. Rebrands, campaigns, digital, video, web—you name it, I’ve led it.

Whether launching a new product, refreshing a tired identity, or scaling an in-house team, I bring a balance of big-picture vision and design execution.

Big enterprise? Been there. Fast-paced agency? Done that. Startups? Let’s go.

I’ve partnered with names like Zebra Technologies, Misumi USA, Spur Design, and Dober—leading rebrands, scaling content, and helping win millions in new business.

I don’t chase trends. I build brands that stand for something.
And I believe clarity beats clever every time.

If you want a creative leader who can push boundaries and still hit the brief—let’s talk.

Organizations I’ve Proudly Served

From billion-dollar B2B brands to scrappy startups, I’ve helped diverse teams connect with clarity and confidence.

Because your business deserves more than "SAFE"

Branding
That Works

Not just pretty. Purposeful.

Strategic
Storytelling

Message and visual in sync.

Hands-on
Leadership

From concept to launch.

AI-Enhanced
Workflows

Smarter, faster creative.

Distinct Voice.
Flexible Style

Chameleon skill, bold results.

Words from people I didn't bribe

Just honest takes from smart people who’ve seen me in action.

PORTFOLIO